Texaco ????????? ? NASCAR

Texaco/Havoline will end its 22-year NASCAR sponsorship this weekend when the company’s colors adorn Juan Pablo Montoya’s No. 42 entry at Phoenix International Raceway.

When the checkered flag waves on Sunday’s Checker Auto Parts 500 it will bring to a close one of the most successful and longest-running sponsorships in the history of the sport.

It was a very, very difficult decision for Texaco/Havoline and for the Chevron corporation to make, said Ann Barker, manager of motorsports and sponsorships for the corporation. It wasnt made lightly. We have been in the sport for 22 seasons.»

We kind of hope that we are considered an icon in it, and we appreciated our fans so very, very much. NASCAR fans are obviously a huge and important target market.

Texaco made its debut in NASCAR in 1987 when the company backed Davey Allison. When the Ranier Racing team became Robert Yates Racing, Texaco remained the major sponsor and over the years drivers flying the company’s colors included Dale Jarrett, Ernie Irvan, Kenny Irwin and Ricky Rudd.

When Texaco switched its sponsorship to Chip Ganassi Racing, Jamie McMurray, Casey Mears and Montoya were its drivers.
The decision to leave as a NASCAR sponsor is in no way a reflection of the company’s perception of the sport.

«Its really for us a matter of working with our marketers and wanting to move to more locally focused marketing, Barker said. We do not have distribution throughout the United States. We really wanted to take this spend and focus on it locally. It doesnt mean the marketing dollars are going away by any stretch; theyre just shifting the marketing strategy.

«NASCAR is such a community, and that will be the thing that everybody will miss the most.»

Pete Pistone

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