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Chip Ganassi Racing Continues Tradition of Innovation
Race Fans with Windows Vista get free download on

CONCORD, N.C. (May 7, 2008) — As a proven global leader in innovation in motorsports over the past 20 years, Chip Ganassi Racing Teams, Inc. announced today it has teamed with Microsoft to offer Windows Vista users the unique opportunity to share in its racing tradition by becoming the first to download a revolutionary new gadget for the Windows Vista Sidebar. This distinctive gadget available for download at features audio and visual elements in both docked and fully expanded undocked forms, and is the first to be offered by any team in motorsports.

Designed in conjunction with longtime ally Microsoft, the Chip Ganassi Racing Gadget offers immediate desktop access to photo galleries, race results, standings, schedules, blogs and merchandise for the teams eight-car stable of 11 drivers representing six countries and four touring series.

We wanted to create a new reason for people to come to our website and learn about our team, said Chip Ganassi Racing Teams President, Steve Lauletta. Racing is a dynamic sport, and we wanted to generate enthusiasm, promote a loyal fan following, and differentiate ourselves from the competition.

The team has been working to identify a new channel for reaching its fans around the world. The goal was to strengthen its relationship with fans by adding value to their experience, increase traffic to the teams website, and improve its exposure to the public to enhance the teams appeal to sponsors. To help it develop the solution, Ganassi Racing worked with Projekt202, an Austin, Texasbased interface design firm and Microsoft Certified Partner.

Consumers today are more actively engaged with automotive brands and companies through online means, such as blogs, websites and other Web 2.0 tools, said David Graff, U.S. automotive industry solutions director, Microsoft Corp. Ganassi is serving this need by bringing racing action directly to fans desktops with its new Vista Gadget. Were excited to continue our strong relationship with Ganassi and help facilitate closer interaction with their racing fans.

The team will use the Windows Vista-based gadget as a new method for its fans to consume digital information and a new avenue of reaching the wider racing community.

We feel as though this solution supports our key tenets: innovation, integrity, performance and partnership, said Lauletta. Were looking forward to offering an experience that other teams just dont provide their fans.

A case study on the Chip Ganassi Racing Gadget conducted by Microsoft will also be unveiled in the coming weeks.

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