? 2004 ???? ?1 ????? ??? ????? ?????????????? ??? ?????????

‘Sports Marketing Surveys’, ????? ??????????? ????? ????????????? ????????????, ??????????? ????????? ?????, ??????????? ???????????? ????????????????? ?1. ? 2004 ???? ??????????? ?? 18 ?????? ????????? ???????? ????????? ????? ???????????? ?????? ? ??????? ?? 17%, ??? ?????????, ???? ???????? ????? ?????????? ????????? ?1, ????????? ?????? ?? ??????????? ?? 11%. ????? ????, ?? ??????????? SMS ????????? ??????? ?? ??????? ? 2004 ???? ??????? ?? 13%, ??? ????? ??????? ???? ????.